General Managers of PBS stations across the country met last month for a strategy session, looking at what kind of programming is needed most in our country, and how to make the content more responsive and more interactive.
And in this election year of deep divisions and negativity, we compared notes on our television stations’ political debates and other forums. Longtime station managers remarked that they’d never seen so many local incumbents decline to appear with their challengers on live telecasts and live web streams.
“These incumbents have the money to create their own messages through advertising, and that’s what they’re doing instead,” said Tom Axtell, the head of Vegas PBS and a member of the PBS Board of Directors. Another GM noted that many candidates no longer feel obligated to appear alongside their competition because they can speak to the public through low-cost social media.
In Hawai‘i, we had our share of incumbents turning down participation in our weekly election forum on Insights on PBS Hawai‘i, noting scheduling conflicts. We know that candidates are busy, so we generally ask them early. And we realize that incumbents may not be terribly motivated to let their lesser-known competitors receive statewide air time.
In addition, incumbents from 34 Hawai‘i State House and Senate races faced no opposition from another major-party candidate.
We even had a challenger withdraw from a General Election forum. That was Honolulu Mayoral candidate and political veteran Charles Djou. His campaign contended that it had never committed to the forum. (Before the Primary Election, Djou did take part in our forum with incumbent Mayor Kirk Caldwell and former Mayor Peter Carlisle.)
The rebuffs by candidates in some major races had a silver lining, freeing up TV time for district races, especially outside Honolulu and beyond O‘ahu. Incumbents and challengers with different ideas sat down at the same table, engaging in some interesting, vigorous and respectful discussions.
Viewers could feel the fresh breeze of democracy. At its best, this civil discourse provided much-needed substance and helped voters make their choice at the polls.
As Communications Professor John Hart of Hawai‘i Pacific University commented in a Honolulu Civil Beat podcast with reporter Chad Blair last October 10: “I still believe [debates] are our best chance to see past the pseudo-events, the slick advertisements. When you hear someone talk for an hour, you get a sense of who they are.”
This public media organization wants to thank all of the election candidates who accepted our invitation to inform voters by answering viewer questions and taking part in civil discourse on Insights on PBS Hawai‘i.
A hui hou (until next time)…