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It Just Doesn’t Add Up – Federal De-Funding of Public Media

Special Message


Kent K. Tsukamoto, Treasurer, PBS Hawai‘iI’m a numbers guy. It’s my job.

 

As a longtime CPA and as managing partner of one of Hawai‘i’s largest locally owned financial services companies, I know that numbers tell stories, too.

 

So, with the White House handing Congress a proposed federal budget that would de-fund the nonprofit Corporation for Public Broadcasting, I took a closer look at the numbers in the current federal investment.

 

$1.35. That’s the cost of public broadcasting per citizen per year – less than the price of a manapua.

 

For years now, Republicans and Democrats have vigorously argued and then come together in a bipartisan investment to give public media $445 million a year, with most of the money going directly to support free, noncommercial, locally run PBS television stations and NPR radio stations across the country.

 

$445 million is 1/100th of 1 percent of the nation’s budget, amounting to $1.35 per citizen per year. The national PBS folks point out that’s less than a cup of coŸffee. Here, we like to say: That’s less than the price of a manapua – and a small manapua at that.

 

Most years for PBS Hawai‘i, our part of the national funding amounts to 15 percent, or about $1 million, of our annual revenues. We use the federal investment as seed money to attract contributions from the private sector – “viewers like you.” Individuals, businesses and charitable foundations pitch in. It’s these private gifts and grants, fanned by the spark of federal funding, that provide the bulk of our statewide programming and outreach.

 

Among the oŸfferings that the federal investment helps us acquire: curriculum-based PBS KIDS programming that boosts our children’s learning; the science show NOVA; the investigative program Frontline; and performing arts on Great Performances. The federal funding also helps to create shows like Na Mele, the only weekly television show featuring traditional Hawaiian music; and Insights on PBS Hawai‘i, the only live hour-long interactive public affairs show on weekly statewide television.

 

As a lean local nonprofit that’s able to leverage the federal money and also scale our services by sharing program costs nationally in public media, PBS Hawai‘i has a track record of delivering quality shows at very reasonable costs.

 

To guard against political interference in program content, Congress has provided two-year “forward funding” as a firewall. All of this computes to a successful public-private partnership.

 

As Neil Shapiro, who heads WNET in New York, observed: “It’s not like cutting this would have any appreciable effect on any taxpayer across the country, but losing PBS would.”

 

In my view, this is especially true when it comes to the value of PBS’ in-depth news coverage, arts and culture, a safe haven for keiki and a trusted place to air diffŸering perspectives on local issues.

 

It’s a privilege to volunteer my time as Treasurer of PBS Hawai‘i’s Board of Directors – because I want to support a community treasure that is efficient and collaborative in costs, while providing a significant multiple in the value returned to the people of Hawai‘i.

 

I see how the federal investment enriches the people of Hawai‘i and keeps our stories alive, our music playing and our home a better, safer place. The numbers tell the story.

 

If you’d like to help support public media organizations like PBS Hawai‘i:

  1. Contact your Hawai‘i Congressional delegates.
  2. Go to ProtectMyPublicMedia.org and sign a petition.
  3. Continue to pitch in with your private dollars as you can.

Thank you

 

A Threat to Public Broadcasting’s “Spark”

Protect My Public Media

If you’d like to help support public media organizations like PBS Hawai‘i:

  1. Contact your Hawai‘i Congressional delegates.
  2. Go to ProtectMyPublicMedia.org and sign a petition.
  3. Continue to pitch in with your private dollars as you can.

Thank you


Leslie Wilcox, President and CEO of PBS HawaiiAt first, when Ronald Reagan launched his Presidency in 1981, he didn’t like the idea of federal monies going to fund PBS and NPR stations across the country.

 

Then he saw how public-service media stations leveraged a relatively small amount of federal funding to gain private donations. One federal dollar might turn into, say, eight dollars, with citizens, businesses and charitable foundations adding the weight of their support.

 

“Government should provide the spark and the private sector should do the rest,” President Reagan said.

 

We at PBS Hawai‘i believe this is a good public-private partnership, centered on education, public safety and civic leadership. Last year, 9.5 percent of our revenues came from the federal investment.

 

Now comes the Trump Administration, signaling its intention to “privatize” – meaning de-fund – the Corporation for Public Broadcasting, the private nonprofit that distributes funds to public media stations. Other Administration targets are the National Endowment for the Arts and the National Endowment for the Humanities.

 

As I write this, two weeks before publication, I’m getting ready to go to Washington, D.C. for a national public media summit, at which attendees will seek to determine President Trump’s plans. Is he really going to wage a battle against federal seed money for public broadcasting?

 

The public broadcasting community says the notion of eliminating the federal funding in its mission is “nothing new.” It points out that similar ideas have been “soundly rejected on a bipartisan basis.”

 

According to the industry publication Current, the chair of a key House Appropriations subcommittee, Rep. Tom Cole (R-Okla.), predicts that such a move would fail because “there is a strong constituency for public broadcasting in both the House and Senate.”

 

Indeed, strong bipartisan support usually results in an appropriation of about $1.35 per year per American. Still, leaders of public broadcasting say they must take funding threats seriously. They’re asking to talk with Administration officials, and station general managers from all over the country are taking their case to Capitol Hill.

 

PBS Hawai‘i’s Board of Directors already has written to Hawai‘i’s Congressional delegates.

 

However, America’s Public Television Stations (APTS) isn’t calling out and mobilizing citizens at this time. Without a fleshed-out proposal from the Trump Administration, leaders are monitoring the situation closely. We are urging viewers to register your support at protectmypublicmedia.org.

 

Aloha a hui hou,
Leslie signature

 

On March 8, Whole Foods Market will donate 5% of Hawai‘i net sales to PBS Hawai‘i

PBS Hawaii

For questions regarding this press release, contact:
Liberty Peralta
lperalta@pbshawaii.org
808.462.5030

 

Download this Press Release

 

Students from Waiakea High School in Hilo are among those from the 90 public, private and charter schools across the Islands in HIKI NŌ, PBS Hawai‘i’s flagship digital learning initiative, which will benefit from Whole Foods Market’s Community Giving Day.HONOLULU – Whole Foods Market Hawai‘i has selected PBS Hawai‘i as its statewide nonprofit partner for its upcoming Community Giving Day on Wednesday, March 8.

 

Pictured: Students from Waiakea High School in Hilo are among those from the 90 public, private and charter schools across the Islands in HIKI NŌ, PBS Hawai‘i’s flagship digital learning initiative, which will benefit from Whole Foods Market’s Community Giving Day.

 

That day, five percent of net sales from all three Whole Foods Market locations in Hawai‘i – Kahala and Kailua on O‘ahu, and Kahului on Maui – will go toward supporting PBS Hawai‘i’s mission of advancing learning and discovery through its video programming.

 

Whole Foods Market hosts Community Giving Days twice a year to benefit local nonprofits. These initiatives are part of the company’s core values and commitment to serving and supporting local and global communities.

 

“We are thrilled to partner with PBS Hawai‘i, as we have a shared interest in providing the highest quality products,” says Annalee England, Whole Foods Market Kahului Store Team Leader. “Whole Foods Market does so through our selection of the best natural, organic and locally sourced foods, and PBS Hawai‘i through their incomparable programming for the whole family.”

 

PBS Hawai‘i’s statewide digital learning initiative, HIKI NŌ, will benefit from the Community Giving Day. Through this program, PBS Hawai‘i offers free digital storytelling training for the program’s 90 participating public, private and charter schools across the Islands. The student video stories that result from this training are showcased online at pbshawaii.org, and on Thursday nights at 7:30 on PBS Hawai‘i.

 

Since its launch in 2011, HIKI NŌ has served more than 4,800 students. More than half of HIKI NŌ schools are Title I, the federal designation of schools with at least 40 percent of students coming from low-income families.

 

“With HIKI NŌ, PBS Hawai‘i is bridging serious educational and socioeconomic gaps,” says Leslie Wilcox, PBS Hawai‘i President and CEO. “This partnership with Whole Foods Market will help us with this important work in our island communities – some as near as those in PBS Hawai‘i’s own neighborhood of Kalihi, and as far and remote as South Point on Hawai‘i Island.”

 

Other programs produced locally by PBS Hawai‘i include the live, weekly community affairs program Insights on PBS Hawai‘i, the half-hour interview program Long Story Short with Leslie Wilcox and the Hawaiian music series Na Mele.

 

As the Islands’ only member of the trusted Public Broadcasting Service, PBS Hawai‘i carries flagship PBS programs, including Masterpiece, Antiques Roadshow, Independent Lens, NOVA, Frontline and educational children’s programming on PBS KIDS.

 

PBS Hawai‘i is also one of a handful of PBS stations in the country to carry a live feed of English-language international news coverage from Japanese public broadcaster NHK World.

 


PBS Hawai‘i is a 501(c) (3) nonprofit organization and Hawai‘i’s sole member of the trusted Public Broadcasting Service (PBS). We advance learning and discovery through storytelling that profoundly touches people’s lives. We bring the world to Hawai‘i and Hawai‘i to the world. pbshawaii.org | facebook.com/pbshawaii | @pbshawaii

 

Gifts of Stocks and Bonds

Gifts of stock and other appreciated securities are a popular way to give because it may help you avoid the capital gains tax while giving you a charitable income tax deduction. It is also very easy to do, and as a 501(c)(3) nonprofit, PBS Hawai‘i will not be taxed on gifts from your IRA, 401(k), 403(b), pension, or other tax deferred plan.

 

This is all the information you need to give a gift of stock to PBS Hawai‘i:

 

Firm: Morgan Stanley, LLC

Address: 733 Bishop Street, Honolulu 96813

DTC#: 0015

For the Benefit of: Hawaii Public Television Foundation dba PBS Hawaii

Account#: 129-180673

 

 

We’ve Moved!

 

New construction is underway, but we are still seeking donations for PBS Hawaii’s NEW HOME.

 

To learn more about our NEW HOME Campaign, click here.

 

We thank you for your interest in supporting Hawaii’s only public television station, a non-profit 501(c)(3) organization offering local and national programming. Mahalo!

 

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It takes our community pitching in to provide PBS Hawai‘i’s trusted multimedia platform. We are a nonprofit 501(c)(3) multi-media organization and the only locally owned broadcast television station in Hawai‘i. Your tax-deductible donation sustains our independence as a locally owned organization. We connect and engage local communities in thoughtful public discourse through Insights on PBS Hawai‘i, nourish their appreciation for culture and the arts on Na Mele and Great Performances, preserve the lessons of history through American Experience and shape Hawai‘i’s future with our statewide student news network, HIKI NŌ.